11 Facebook Tips and Tactics for B2B Marketers

1. Video Channel with “How To” Tutorials

2. News Updates in Your Industry

3. Provide an Incentive for Growing your Facebook “Likes”

4. Capturing Email Subscriptions for Lead Generation

5. Targeting Decision Makers

6. Market Research and Surveys - using facebook questions

7. Promote your Thought Leaders (for example see GE - Experts)

8. Sell Your Products and Services

9. Leverage the Trust Factor through Shareable Content

10. Make your Company Human

11. Provide Customer Service on Facebook

(Source: jeffbullas.com)